Written By: Chris Ladd
Have you ever wondered why some homes sell quickly, but it takes other homes weeks or even months to sell? There are generally several key factors that contribute to this with just about every house that goes on the market…
If you’re planning to sell your house in the near future, here are some steps you can take to make your home stand out from the crowd. So, let’s dive in…
Price It Right
This is your first chance to attract the right buyer. Proper pricing is the MOST important aspect of a fast and successful sale. The goal of setting the right list price is to increase visibility to homebuyers who are actually looking to buy your type of home.
In today’s market, you may be tempted to price your home on the higher side with the idea of having “more room to negotiate”. In most scenarios, this is not a good idea. An overpriced home generally deters most homebuyers from even scheduling a showing on it because the list price is above the other homes they’re interested in. Statistically speaking, homes that are priced correctly from the start sell for more money in a shorter period of time.
Homebuyers are interested in your house because of the list price, but then what? They look at the listing photos! After proper pricing, high-quality listing photos are the most important part of your listing in terms of getting your “foot in the door” with prospective homebuyers. Now more than ever, homebuyers are searching for homes online and professional-quality listing photos will make your home stand out from the rest they’re scrolling through. Even in a hot real estate market, don’t assume any old photo will do…
Aside from high-resolution photos, a well-staged home depicted in those photos is crucial to attracting as many homebuyers are possible. Deep clean, depersonalize, declutter, and arrange your furniture in a way that makes your home’s layout look desirable and enticing.
Over the years, we all accumulate lots of “stuff”! The goal with proper staging is to get your “stuff” out and show off the incredible features of your home. You want buyers to visualize themselves in your home, and eventually fall in love with it. It’s generally a lot of work, but staging your home always puts more money in your pocket at the end of the sale.
Maximize Curb Appeal
Your home is tastefully staged inside, but what does the outside look like? The first, and possibly the last, impression of your home is the exterior, so don’t underestimate its curb appeal. We’ve all seen that home in the neighborhood with pristine landscaping, blooming flowers, and gorgeous exterior decor. We’ve also seen that home in the neighborhood with tall uncut grass, weeds everywhere, toys scattered around, and dirty siding. Which one do you envision living in? It’s imperative to make that first impression be a positive one if you want a shot at capturing the interest of qualified homebuyers.
Will the buyer have to do repairs, touch up paint, or fix that leaky faucet when they buy your house? Getting these issues taken care of before your home hits the market will not only ensure a quick sale but will ensure a higher sales price for your home. The idea that you can just lower the list price to account for the deferred maintenance on your home is a costly one. Almost 100% of the time, the costs of doing the work to your home are significantly less than the amount you’ll need to reduce the list price to sell it in as-is condition.
Also, the ability to move right in, get comfortable, and hit the ground running is more important to homebuyers than ever! Most people with today’s busy lifestyle don’t want to fool with “fixer-uppers”. They want to drop their stuff and keep going…
Who doesn’t love a little extra storage space?! Storage may be the less glamorous, more practical side of a home but don’t underestimate its importance. From walk-in closets to storage rooms and basements, it’s important to declutter these spaces to give homebuyers a better sense of how much extra space they’ll have when they move in.
The RIGHT Real Estate Firm
We’re in it together! Often overlooked is choosing the right estate agent or firm to represent you in the sale of your home. That’s where the Home Marketing Group comes in! Not only will our experienced market research team help you come up with the right list price, but we’ll also hire a professional real estate photographer to take amazing photos (and videos) and provide the proper advice on what you should do to get your house on the market.
HMG has sold thousands of homes in all areas and price points throughout the Greater Knoxville area. These sales have provided us with an extensive understanding of how to properly advise our clients on how best to get their homes ready to go on the market. As a result, we sell homes faster and for more money than the competition year after year.